Vaughn had a rough childhood and describes in vivid detail how as a teenager he was an unnamed accessory to murder. That’s when Bobby Vaughn comes into the picture. As the brand grew, Cassel was sent to prison, which only added to its reputation. Bronze Age branched out more into streetwear culture, helping popularize baggy shorts and edgier designs. At the time, skate and surf style was still rooted in the tight-fitting fashion of the 1980s.
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Mike Cassel, co-founder of Von Dutch, pictured in the documentary "The Curse of Von Dutch: A Brand to Die For." Huluīefore the launch of Von Dutch came Bronze Age, another fashion brand founded by Mike Cassel in 1989 using money that he reportedly made while dealing drugs (his car’s license plate read “4INDICA”). His rebellious attitude served as the inspiration for the brand, but he played no part in the company, dying before it was created. Von Dutch was originally a nickname for classic hot rod designer Kenneth Robert Howard, who popularized pinstripes and flames. Understanding the birth of the brand requires quite a bit of context. The brand’s saga is recounted in Hulu’s “The Curse of Von Dutch: A Brand to Die For,” a three-part documentary that outlines the dramatic rise and fall of a fashion titan that eventually became known to its detractors as “Von Douche.”
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